Citizen Watch x Yukai Engineering: Web Seminar ‘How to Build a Superfan Base for Your Product’ (Tuesday, June 23, 3 p.m.) 

2020/6/4 News

We invite you to our exciting web seminar, “How to build a superfan based for your product,” which will start at 3 p.m. on Tuesday, June 23! Citizen Watch, the 102-year-old Japanese watch maker, recently garnered consumers’ attention when it crowdfunded more than 1 million yen (1 million US dollars) from 2,748 supporters for its Eco-Drive Riiiver watch connected to the IoT platform, Riiiver. Mr. Masaki Oishi from Citizen Watch’s marketing department will join Yukai Engineering CEO Shunsuke Aoki to discuss the ultimate marketing strategies for creating a splash for your brand and building a superfan base.